The segment that I am aiming for is the middle-aged population, American or foreign, that is viewing real estate as an investment and/or desires a second summer home in South Florida. Thus, I interviewed three individuals who fit into this segment and are summarized as follows below:
Summary: It was determined that quality was of importance, but not as important as price. The individuals stated that they mostly relied upon their real estate agent to provide recommendations as to who can help them with their need. This was due to the fact that they are extremely pressed for time and that they did not have the time to search for companies who could accomplish the same tasks as the company as their agent recommended. Most were satisfied with the service, but all agreed that communication and quality could be improved.
Conclusion: As described by Pryor in class, I believe that in today's fast paced environment you need to present your solution in the moment that the customer has their need and the solution needs to be easy in terms of completing the transaction. Furthermore, cost effectiveness and quality needs to be ever present as there are many competitors in the market ready and able to take your business.
https://jeremyaguayo.blogspot.com/2019/10/15a-figuring-out-buyer-behavior-2.html
Summary: It was determined that quality was of importance, but not as important as price. The individuals stated that they mostly relied upon their real estate agent to provide recommendations as to who can help them with their need. This was due to the fact that they are extremely pressed for time and that they did not have the time to search for companies who could accomplish the same tasks as the company as their agent recommended. Most were satisfied with the service, but all agreed that communication and quality could be improved.
Conclusion: As described by Pryor in class, I believe that in today's fast paced environment you need to present your solution in the moment that the customer has their need and the solution needs to be easy in terms of completing the transaction. Furthermore, cost effectiveness and quality needs to be ever present as there are many competitors in the market ready and able to take your business.
https://jeremyaguayo.blogspot.com/2019/10/15a-figuring-out-buyer-behavior-2.html
Hey Jeremy,
ReplyDeleteI think the segment that you used is very important to figure out buyers' behaviors in your specific market. I think you identified a great segment as well. I found that quality and price are two major characteristics and that price usually is the most important. I also agree that it is crucial to present your solution the moment the customer has their need. Overall, great post!