Tuesday, October 22, 2019
21A, Reading Reflection #2
I chose the Art of Social Media by Guy Guy Kawasaki for my second reading assignment.
1) The general theme of the book was pertaining to how to effectively utilize social media in the promotion of your business.
2) The book and the ENT course emphasize how important social capital has become. This is especially true with the invention of social media as it is used by everyone on some level.
3) I believe that it would be a good assignment to have the students develop a professional Twitter, LinkedIn, and Facebook page. I would also recommend that the students convert their personal accounts over to an alias so that when employers searches online they will not encounter any unflattering content.
4) Most of us are aware of the impact of social media in today's culture, but the book actually goes into details on how impactful it has become and this is even more true today than when the book was actually written.
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Hey Jeremy,
ReplyDeleteI saw this book on the list and was very interested in it. I might read it for future assignments or just for personal interest. I think social media is a very important quality for a business to have, especially in 2019. Successful social media will allow the business to have contact with a larger audience and potential customer market. Social capital is crucial, and this books seems to cover that topic with detail. Overall, great reflection, I intend on reading this book and am very excited!
Jeremy,
ReplyDeleteI found this particular reading very interesting and relevant to this current generation. Social media has become such an instrumental tool to society and the business industry. Social media has developed into a networking platform for young professionals and a way for businesses to promote their products. As you mentioned, social media has become such very impactful today's culture. Great post!
Hi Jeremy,
ReplyDeleteI chose to read Guy Kawasaki's The Art of Social Media as well, and our reflections have similarities! Particularly pertaining to the exercise, we both had a similar concept, to create a professional social media profile, but after that I actually just suggested comparing and contrasting it to the users personal account rather than converting it. With social media being such a driving power in hiring for any job, all job applicants definitely need to take the advice and structures Kawaski suggests as it can only help the potential employee grow!