I believe that the customer of my business would be as
follows:
Middle aged male, between 40-50 years old, with a desire to
invest for their future. It could also
be viewed as a current income stream if they were to use the investment
propertie(s) as short term rentals.
These individuals would typically drive a mid-class vehicle, such as a Honda
Accord with maybe one or two children who are either adults or nearly in
college. They are typically a mixed political
view between democratic and republican.
They do not have time for television as they are too busy with family,
work, or traveling.
I am very closely related to these customers and this is why
I possibly saw this as a business opportunity due to the fact that I have felt
the need that I am trying to fill.
Hey Jeremy,
ReplyDeleteI believe having a clear image of a prototypical customer for one's idea and opportunity is very important. This allows the individual to have a better idea of how to advertise to that specific group. Specifically with this blog post, I found your description to be very detailed, and this will be useful in the long run. This description is easily relatable, so that your idea has the opportunity to relate to a wide audience. Great post!
Jeremy,
ReplyDeleteYour blog post was very well written. It included great information that allowed me to get a clear idea of what your prototypical customer looks like. I believe that this assignment allowed us to dig deeper into the type of people we intend to target with our products; knowing your target important is very important as an entrepreneur as it allows you to know how to tailor your productions.